I love finding new sites that use the Drupal KML module, and seeing what they're doing with it. The great thing about it is that it can be used for absolutely anything that has associated location information, so every site out there can be a site about something completely different to the previous one.
The site I discovered today is an Ontario real estate website, listing houses for sale and their locations, but also events and other such things. Not only are they able to add a 'kml' link to each relevant page, allowing the user to click through to Google Earth and see the location, but they are also able to have people find their properties through Google Earth itself.
For a while Google has been indexing KML feeds (ones from Drupal included) and allows their content to be searched in Google Earth. To take an example, there is a $300k townhome in Newmarket, Ontario for which the realtor has added location information to the node in Drupal. Try doing a search for 'townhome in Newmarket' whilst in Google Earth, and you'll see that property show up as the first in the list of web search results.
The KML module can help bring your information to a completely new set of users, or potential customers in the case of the Jasmina Homes site.
How do I know about what sites are using the module? Well, I've started keeping track of of them through the Google Alerts service, monitoring any site that has links with kml/node in them.