When I was building the Cronk-e-Dhooney Cottage B&B website a few months back, I was looking for ways to promote it. I added it to TripAdvisor to give it some visibility in the world of travel (and it's recently had its first glowing review) and then tried to add it to Google Maps using the Local Business Center.
Trying to add it, I stumbled when it came to entering the address (which doesn't have a street name, and has a Manx postcode, which wasn't recognised by Google). Without a working address, there wasn't a chance of getting it listed.
When I saw today's release of Google Maps for the Isle of Man, I thought I'd give the process another shot this evening, and try once again to add Cronk-e-Dhooney Cottage to the map. This time it worked much better (though not painless, as it still didn't like the postcode) and I've managed to get the information (and a couple of the photos I could get it to accept) onto the map. For the extended profile that pops up on the map, you can add photos and a wealth of information about your business.
Now, do a search for bed and breakfast in the Isle of Man and you'll see the cottage come up in pole position. With free publicity like this, can you afford not to have your local business on the map?
Tip: When adding the address, type it all out except for the postcode, click the link to change the location of the pin on the map, move it to pinpoint your property, and only then add your postcode. That's the only way I could get it to accept the address.